Semiconductor Marketing Illustrations
ASML a semiconductor industry giant, was a recurring client that needed marketing illustrations and animations of their silicon microchip wafer producing machines. The illustrations were to be used for trade show promotions, as well as for their product catalog. They needed to be fade through cutaways that presented a little less than photorealistic, for a punchy appearance with a lot of color and visual texture. The idea was an marketing aesthetic that had the flavor of attractive eye candy to draw interest in their technology. This was especially true since their objective was to showcase proprietary subsystems without revealing detailed interstitial parts that were key to the company's intellectual property.
ASML a semiconductor industry giant, was a recurring client that needed marketing illustrations and animations of their silicon microchip wafer producing machines. The illustrations were to be used for trade show promotions, as well as for their product catalog. They needed to be fade through cutaways that presented a little less than photorealistic, for a punchy appearance with a lot of color and visual texture. The idea was an marketing aesthetic that had the flavor of attractive eye candy to draw interest in their technology. This was especially true since their objective was to showcase proprietary subsystems without revealing detailed interstitial parts that were key to the company's intellectual property.